shopping basket (0) £0.00
+44 (0) 1753 883366

Welcome to

Latest newsletter just out...Read about our new Pro Team member Marina Gibson.

New Mini Minkie in stock and already successfully at work! After a recent meeting nearby Martin grabbed 3 hours on the Grafham bank, setting himself the challenge of taking with him only the few flies featured in the latest newsletter. Result - 5 fish from the bank, on 3 different flies, including a lovely overwintered fish of just over 4lbs - to the irritation of the occupants of the 9 boats anchored nearby who had just 2 between them in that time. See these flies for yourself either in our newsletter or in New Flies.

Jelly blobs now in stock!! Read about T15 translucent fritz in all the latest magazines? Well we were quick to get this hot new material out to our tyers so we now have limited stock of these exciting new blobs tied on both barbed and barbless hooks.

And now most of Fulling Mill's new 2016 flies have arrived - anything new that they have introduced and have stock of this year is with us!

Take a look at our 'Bin Ends' section where you can grab an online bargain. All these flies are tied to the same exacting standards as our own Pro Range, with some huge savings on selected Fulling Mill patterns too. As they are available in limited quantities we are offering them to you at the same incredible prices visitors to the Selectafly stand at Shows and Fairs around the country have already enjoyed.

During the year we will continue to introduce many new fly patterns and products, in all our own Ranges and from Fulling Mill - take a look at the new Barbless Rainbow Dancer for example. The introduction of our own Barbless Range towards the end of 2015 was very successful - as agreed when Robbie Winram from Trout Fisherman magazine reviewed the flies! More patterns are still being added to the Range. (And the Barbless Kingfisher Blue Flash Damsel proved so popular we've added a barbed version to the Original Range OR1004 ) We now have stock of the new Fulling Mill patterns - first available in the UK at the end of March, and rest assured, no-one will have them on their way to you sooner - or more cheaply - than Selectafly!!

Ordering online is easy. Add your choices to your basket and then complete the online payment where you are able to use a credit or debit card via the Sagepay gateway or using your Paypal account if you have one. Please, please include a telephone number so that we can call you if there is any issue - it's so much quicker to speak with you rather than emailing. (We promise not to call about anything else!) Take advantage of Selectafly's FREE UK delivery of flies for orders of £10 or more. Products and boxes charged at Royal Mail's 'Small Parcel' rates where necessary. All International rates clearly available before you check out - see our Shipping page for full details.

Please help us to help you receive your order quickly by providing full and complete address details correctly! And please check they are current when paying with Paypal - sadly there is no way for us to know if your Selectaflies are heading to an old address! 

Occasionally where we sell out of a size/pattern don't hesitate to call or email us so that we can update you on when it is expected - it can be hard to keep up with demand! And we are constantly updating and adding patterns - innovative salmon patterns, new patterns for worldwide saltwater destinations and species, or something different to cast to reluctant trout! 

Our 'Where To' and 'How To' pages are designed to give you destination information, fishing tips, tactics and techniques  - you'll find the section towards the top of the left hand navigation. If there is something you would like to know more about that isn't there yet please email us at

On the subject of emails, by including your email address we can ensure you receive our newsletter. This is not a sales pitch but a mix of up-to-date fishing news and reports, fly information and photos (please do keep sending us your photos - we love seeing Selectaflies in action!) You can unsubscribe at any time if it's not for you. 

Products now available on the site include all sizes of Stroft ABR mono together with Grand Max Soft-Plus and Seaguar fluorocarbon. Stroft and Grand Max both topped their respective classes in the highly regarded Yellowstone Angler 'tippet shootout'. Both can be found under 'Other Products' on the left hand navigation.

We hope you will enjoy browsing the website. Don't forget:
  • The Selectafly Original Range continues to offer the same great value for money - an extensive range of tried and tested patterns.
  • The Selectafly Pro Range offers the very highest level of quality at realistic prices, with innovative new flies being added regularly. 
  • We can supply every product in the extensive Fulling Mill catalogue - fly boxes of all sizes, every one of their accessories, hooks and Halco lures etc as well as all their flies.

As always if there is a particular fly you need and you do not see it please call us. We offer a custom tying service, using UK based tyers and can almost certainly source the fly you require. Call us on 01753 883366 to discuss.

We welcome any comments you may have so please add a note to your order, telephone us on 01753 883366 or email us at!

Thanks to Matt Harris for the photo above. To see more of Matt's stunning fishing photographs go to

eCommerce by EKM