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Welcome to

Selectafly out and about!! Come and see us at BFFI, this weekend. For more information go to the British Fly Fair International website.

New for 2016 our 'Bin Ends' section where you can grab an early season bargain. All these flies are tied to the same exacting standards as our own Pro Range, with some huge savings on selected Fulling Mill patterns too. As they are available in limited quantities we are offering them to you at the same incredible prices visitors to the Selectafly stand at Shows and Fairs around the country have already enjoyed.

2016 will also see the introduction of many new fly patterns and products, in all our own Ranges and from Fulling Mill - take a look at the new Barbless Rainbow Dancer for example. The introduction of our own Barbless Range towards the end of 2015 was very successful - as agreed when Robbie Winram from Trout Fisherman magazine reviewed the flies! More patterns are still being added to the Range. (And the hugely successful Barbless Kingfisher Blue Flash Damsel is back in stock!! BL0108)

Take advantage of Selectafly's FREE UK delivery of flies for orders of £10 or more. Products and boxes charged at Royal Mail's 'Small Parcel' rates. All International rates clearly available before you check out.

Please do check your address details are current when paying with Paypal. Sadly there is no way for us to know if your Selectaflies are heading to an old address! 

Occasionally where we sell out of a size/pattern don't hesitate to call or email us so that we can update you on when it is expected - it can be hard to keep up with demand! And we are constantly updating and adding patterns - innovative salmon patterns, new patterns for worldwide saltwater destinations and species, or something different to cast to reluctant trout! 

Our Select a Scenario pages are designed to give you destination information, fishing tips, tactics and techniques  - just click 'Select a Scenario' on the left hand navigation. If there is something you would like to know more about that isn't there yet please email us at

When placing an order please include your telephone number. We do not pass these on to anyone and only use them to contact you specifically regarding the order should the need arise. If there is an urgent need to get hold of you to sort out something about your order, a telephone number ensures we can do this without any delay - particularly important where you wish to have your order sent using an expedited service. We will always telephone you to confirm delivery instructions to avoid attempted delivery when you are not going to be available to sign for your package. Alternatively an email address will help, but is not always as fast!

On the subject of emails, by including your email address we can ensure you receive our newsletter. This is not a sales pitch but a mix of up-to-date fishing news and reports, fly information and photos (please do keep sending us your photos - we love to see Selectaflies at work!) You can unsubscribe at any time if it's not for you. 

Products now available on the site include all sizes of Stroft ABR mono together with Grand Max Soft-Plus and Seaguar fluorocarbon. Stroft and Grand Max both topped their respective classes in the highly regarded Yellowstone Angler 'tippet shootout'. Both can be found under 'Other Products' on the left hand navigation.

We hope you will enjoy browsing the website. Don't forget:
  • The Selectafly Original Range continues to offer the same great value for money - an extensive range of tried and tested patterns.
  • The Selectafly Pro Range offers the very highest level of quality at realistic prices, with innovative new flies being added regularly. 
  • We can supply every product in the extensive Fulling Mill catalogue - fly boxes of all sizes, every one of their accessories, hooks and Halco lures etc as well as all their flies.

As always if there is a particular fly you need and you do not see it please call us. We offer a custom tying service, using UK based tyers and can almost certainly source the fly you require. Call us on 01753 883366 to discuss.

We welcome any comments you may have so please add a note to your order, telephone us on 01753 883366 or email us at!

Thanks to Matt Harris for the photo above. To see more of Matt's stunning fishing photographs go to

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