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Welcome to

Seen this amazing shot somewhere else? Yes, it's one of Matt's favourites shot of the Gaula, as featured in December Trout & Salmon magazine article 'Where Dreams Come True' - where Selectafly Pro Team member Matt Harris lists his favourite salmon waters worldwide.

So many of you have bought, and had success with the Minkie Selection, ( featured in November's Trout Fisherman magazine) that we will continue to offer it as a Special Offer. One customer said, "I only got to use one of the minkies. I had 4 fish in 6 casts and bagged my limit. Having expected to spend the day at the lake I'd taken sandwiches and a flask, but I was home in time for lunch!" And following on the success of the Minkies, specially targeted to catch fish at this time of year, we are offering a Winter Weighted Selection, as featured in the December edition of Trout Fisherman. Again offering you a discount against buying the individual flies, the Selection gives you ten flies that really work when you need to fish deep.

And this month is very busy as Grayling fishing really gets going. We have two amazing Grayling Selections - both can be found in Special Offers. Or look at them in print in either Trout Fisherman or Total Fly Fisher.

Squirmy Wormies are here! (Sorry, WERE here. More coming soon) Selectafly is proud to be the first to offer these flies here in the UK. These have already been massively popular so we have more are on order but get the last few quickly. Never heard of them? You will have done soon! Find them with the New Flies for 2014 in the Pro Range.

Selectafly is now on Facebook! The page will have regular updates in the form of photos, competitions, advice from our Pro Team and hopefully photos and posts from our customers!' Like' the page before the end of November and 5 lucky people will win a dozen Pro Range Trout Flies in a handy pocket-sized box. 

Follow this link to like us - 

Selectafly is proud to welcome Phil Dixon to our Pro Team. Huge congratulations to him on winning the Brown Bowl and captaining England to victory in the recent Autumn International. For a more detailed profile of Phil take a look at our Pro Team page.

New additions to the Pro Range - the long awaited new mullet patterns - Ghost Buster, Flexi Worm, Spectra Shrimp etc are now in stock. Or if you are looking for innovative salmon patterns, new patterns for worldwide saltwater destinations and species, or just longing for something different to cast to reluctant trout, go to Pro Range New Flies for 2014. We also have some great value Selections suitable for this time of year - whether you are targetting the grown on trout at the end of the season, or heading out to find the beautiful and challenging Lady of the Stream - do look at our tailor made selections which combine the best Fulling Mill, Pro and Original Range flies for the job. Find them under Special Offers in the right hand drop down menu - and make a considerable saving against buying the flies individually!!

More new Original Range patterns just arrived!  Photos and details on the website now - find them under New Flies for 2014.

Go to 'Latest News' to read the newsletter published on 12/11/2014.

Our Select a Scenario pages are designed to give you destination information, fishing tips, tactics and techniques  - just click 'Select a Scenario' on the left hand navigation. If there is something you would like to know more about that isn't there yet please email us at

When placing an order please include your telephone number. We do not pass these on to anyone and only use them to contact you specifically regarding the order should the need arise. If there is an urgent need to get hold of you to sort out something about your order, a telephone number ensures we can do this without any delay - particularly important where you wish to have your order sent using an expedited service. We will always telephone you to confirm delivery instructions to avoid attempted delivery when you are not going to be available to sign for your package. Alternatively an email address will help, but is not always as fast!

On the subject of emails, by including your email address we can ensure you receive our newsletter. This is not a sales pitch but a mix of up-to-date fishing news and reports, fly information and photos (please do keep sending us your photos - we love to see Selectaflies at work!) You can unsubscribe at any time if it's not for you. 

Products now available on the site include all sizes of Stroft ABR mono together with Grand Max Soft-Plus and Seaguar fluorocarbon. Stroft and Grand Max both topped their respective classes in the highly regarded Yellowstone Angler 'tippet shootout'. We also have some superb new patterns in our Pro Range (previously known as the Premier Range),  and all the 2014 Fulling Mill flies, including new salmon patterns from Ron Sutherland and the Celtic trout flies from George Barron.

We hope you will enjoy browsing the website. Don't forget:
  • The Selectafly Original Range continues to offer the same great value for money - an extensive range of tried and tested patterns.
  • The Selectafly Pro Range offers the very highest level of quality at realistic prices, with innovative new flies being added regularly. 
  • We can supply every product in the extensive Fulling Mill catalogue - fly boxes of all sizes, every one of their accessories, hooks and Halco lures etc as well as all their flies.

As always if there is a particular fly you need and you do not see it please call us. We offer a custom tying service, using UK based tyers and can almost certainly source the fly you require. Call us on 01753 883366 to discuss.

We welcome any comments you may have so please add a note to your order, telephone us on 01753 883366 or email us at!

Thanks to Matt Harris for the photo above. To see more of Matt's stunning fishing photographs go to

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