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Welcome to

***STOP PRESS*** Postage charges held! Despite increases by Royal Mail 27th March 2017 we still offer FREE postage on UK fly orders to the value of £10 and over. All UK parcel costs, overseas and special delivery prices ALL held.

Seen our flies in Trout and Salmon magazine? Click here to see them all.

Why buy from Selectafly?

* More than 4,000 patterns to choose from! That's the entire Fulling Mill collection and 3 unique ranges of our own
* If received by 3pm your order will normally ship same day
* FREE UK first class postage for online fly orders over £10
Our latest newsletter is out, with a mix of tips, news and special offers.

The hotly debated Mop Fly is back in stock! As with previous innovative patterns, we believe that we were the first to offer these in the UK. Never heard of them? Find out more in this article from The Times.

Also 'hot off the vice' are our Snakelets, which have been lethal again this season. (Sorry whilst we are awaiting more stock to arrive please call or email us to reserve yours.) We also have what, after extensive testing, I now believe to be the best Killer Shrimp pattern available. With these last two patterns, plus a Red Cheek Diawl Bach, I have caught and released more than 90 fish in six recent visits to Grafham. Read all about this fantastic fishing in my feature in January's Total Flyfisher magazine.

Despite cold weather, now is still a great time to target big, strong, grown-on stillwater fish. And - on the rivers - grayling can provide superb sport when in season - we have plenty of tempting flies just right for the time of year whatever you're chasing - whether you want individual flies or carefully chosen selections. 

Do check out our latest exciting and innovative patterns - many only available from Selectafly! - such as fantastic Mini Minkie Boobies, Fulling Mill's new snake boobies, stunning new salmon flies for both high and low water conditions like PR6050, T15 translucent (Jelly) Blobs, and more!

Take a look at our 'Bin Ends' section where you can grab an online bargain. Tied to the same exacting standards as our own Pro Range, together with some huge savings on selected Fulling Mill patterns too. As they are available in limited quantities we are offering them to you at the same incredible prices visitors to the Selectafly stand at Shows and Fairs around the country have already enjoyed. Some new great bargains just added this year.

Innovative salmon patterns, new patterns for worldwide saltwater destinations and species, or something different to cast to reluctant trout, many new fly patterns and products are constantly introduced, in all our own Ranges and Fulling Mill - take a look at the Barbless Rainbow Dancer for example. The Selectafly Barbless Range was first introduced in 2015 -  great flies at a good price, as agreed when Robbie Winram from Trout Fisherman magazine reviewed them! To give you more options, new patterns are constantly being added to the Range. 

Ordering online is easy. Add your choices to your basket and then proceed to Checkout with your payment processed securely by SagePay.  Please, please include a telephone number so that we can call you if there's anything we need to check about your order - it's so much quicker to speak with you rather than emailing. (We promise not to call about anything else!) And please check they are current when paying with Paypal - you don't want your Selectaflies heading to an old address! 

All Shipping prices with full details of all postal rates, UK, European and Worldwide available BEFORE you checkout.

'Where To' and 'How To' pages are designed to give you destination information, fishing tips, tactics and techniques  - you'll find the section towards the top of the left hand navigation. If there is something you would like to know more about that isn't there yet please email us at

On the subject of emails, by including your email address we can ensure you receive order confirmations and despatch notifications to give you complete peace of mind. We can also send you our newsletter. This is not a sales pitch but a mix of up-to-date fishing news, tips and reports, fly information and photos (please do keep sending us your photos - we love seeing Selectaflies in action!) You can unsubscribe at any time if it's not for you. 

Products available include all sizes of Stroft ABR mono together with Grand Max Soft-Plus and Seaguar fluorocarbon. Stroft and Grand Max both topped their respective classes in the highly regarded Yellowstone Angler 'tippet shootout'. Both can be found under 'Other Products' on the left hand navigation.

As always if there is a particular fly you need and you do not see it please call us. We offer a custom tying service, using top UK based tyers and can almost certainly source the fly you require. Call us on 01753 883366 to discuss.

We welcome any comments you may have so please add a note to your order, telephone us on 01753 883366 or email us at!

Thanks to Matt Harris for the photo above. To see more of Matt's stunning fishing photographs go to