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+44 (0) 1753 883366

More Pro Range flies just landed!
New additional salmon and trout patterns arriving all the time! New mullet patterns already available via the website.
Or call us for more details on 01753 883366.

Easter 2014 - Thursday 17th April - 21st April inclusive
The office is now closed until Tuesday 22nd April. In case your order is URGENT please make sure to include a telephone number so that we may contact you if the need arises and process your order without any delay.

We hope you like the new design and layout. Please do take a moment to explore the site - for example the Selectafly Scenarios where we identify a flyfishing situation and provide a brief review of the flies and tactics to match it. We keep adding to them, so take a look! Have a look too at our Pro Team page and see who we've got helping us to choose fly patterns and keep us right up to date across a wide range of species and locations, both at home and overseas.

When placing an order please do include telephone numbers. We do not pass these on to anyone and only use them to contact you specifically regarding your order when the need arises. If there is an urgent need to get hold of you to sort out something about your order, a telephone number ensures we can do this without any delay. Alternatively an email address will help, but is not always as fast!

On the subject of emails, by including your email address we can ensure you receive our newsletter. This is not a sales pitch but a mix of up-to-date fishing news and reports, fly information and photos (please do keep sending us your photos - we love to see Selectaflies at work!) You can unsubscribe at any time if it's not for you. 

Products now available on the site include all sizes of Stroft ABR mono together with Grand Max Soft-Plus and Seaguar fluorocarbon. Stroft and Grand Max both topped their respective classes in the highly regarded Yellowstone Angler 'tippet shootout'. We also have some superb new patterns in our Pro Range (previously known as the Premier Range), with more due next month, and all the 2014 Fulling Mill flies, including new salmon patterns from Ron Sutherland and the Celtic trout flies from George Barron.

We hope you will enjoy browsing the new website. Don't forget:
  • The Selectafly Original Range continues to offer the same great value for money - an extensive range of tried and tested patterns.
  • The Selectafly Pro Range offers the very highest level of quality at realistic prices, with innovative new flies coming through regularly. 
  • We supply every product in the extensive Fulling Mill catalogue - hooks and Halco lures etc as well as all the flies.

As always if there is a particular fly you need and you do not see it please call us. We offer a custom tying service, using UK based tyers and can almost certainly source the fly you require. Call us on 01753 883366 to discuss.

We welcome any comments you may have so please add a note to your order, telephone us on 01753 883366 or email us at!

Thanks to Matt Harris for the photo above. To see more of Matt's stunning fishing photographs go to

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