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With Trout Fisherman magazine we've just put together another great Selection for March, this time it's 15 gorgeous Boobies for special price of just £11.95. And do take a look at the February/March Black & Green Selection. These really are essential patterns for every stillwater fisherman's fly-box - every fly worthy of its place in the selection. Another great offer, the Black & Green Selection gives you 15 flies for just £10.99 - all these magazine Selections have proved very popular so grab yours before they sell out!

You may have already seen some new Fulling Mill patterns in their advertisement in this month's Trout Fisherman. We are, sadly, still awaiting delivery which is promised just as soon as the shipment is unpacked! Call us so that we may take your order and prioritise getting these new patterns to you as soon as possible. More salmon flies from Ronnie Sutherland; new tactical, barbless patterns from Kieran Jenkins for grayling; more trout flies - including more deadly snakes - and some new saltwater predator patterns. And we have already got some of the new boxes that are in the Fulling Mill catalogue. Get ahead of the rest and get your hands on one of them now - see them under Fulling Mill boxes. Also available from us is the new Fulling Mill catalogue. If you would like one please add a note to your order. Whilst the catalogue itself is FREE please add small parcel postage - over 100 pages of flies, fly tying materials and boxes, together with hooks and leaders etc, make it so heavy that it requires sending as a parcel!

Squirmy Wormies are here again! Selectafly is proud to be the first to offer these flies here in the UK. They have been so massively popular that we sold out of our initial stock before Christmas but we now have limited stock again. Right now the only style available is the one with the tungsten bead on the jig hook. We understand that more of the elusive material is due to arrive next week (w.c. 9.3.15) and we will be looking to get the other versions into stock just as soon as possible. Never heard of Squirmies? You will have done soon! See them with New Flies in the Pro Range.

We hope you had a good end to the Grayling season. We will continue to offer our two amazing Grayling Selections so you can be well stocked for next season - both can be found in Special Offers. Or look at them in print in either Trout Fisherman - photographed on page 32 of the January/February 2015 edition - or Total Fly Fisher. And, yes, some of you may recognise Martin in the Trout Fisherman article, learning more about Grayling fishing from Phil Dixon, who, of course, Selectafly is proud to welcome to our Pro Team. Huge congratulations to him on winning the Brown Bowl and captaining England to victory in the 2014 Autumn International. For a more detailed profile of Phil take a look at our Pro Team page.

So many of you have bought, and had success with the Minkie Selection - featured in November's Trout Fisherman magazine - that we are continuing it and others - see Special Offers. One customer said, "I only got to use one of the minkies. I had 4 fish in 6 casts and bagged my limit. Having expected to spend the day at the lake I'd taken sandwiches and a flask, but I was home in time for lunch!" And following on the success of the Minkies, specially targeted to catch fish at this time of year, we are offering a Bloodworms, Hoglice and Shrimps Selection, as featured in the January edition of Trout Fisherman, out now. Again offering you a discount against buying the individual flies, the Selection gives you a 'baker's dozen' of flies that really work when you need to fish deep for just £10.

New additions to the Pro Range - the long awaited new mullet patterns - Ghost Buster, Flexi Worm, Spectra Shrimp etc are now in stock or will be again soon! Or if you are looking for innovative salmon patterns, new patterns for worldwide saltwater destinations and species, or just longing for something different to cast to reluctant trout, go to Pro Range New Flies. We also have some great value Selections suitable for this time of year - whether you are targetting the grown on trout at the end of the season, or heading out to find the beautiful and challenging Lady of the Stream - do look at our tailor made selections which combine the best Fulling Mill, Pro and Original Range flies for the job. Find them under Special Offers in the left hand drop down menu - and make a considerable saving against buying the flies individually!!

More new Original Range and Pro Range patterns arriving all the time!  Photos and details on the website now - find them under New Flies.

Go to 'Latest News' to read the newsletter published on 09/12/2014.

Our Select a Scenario pages are designed to give you destination information, fishing tips, tactics and techniques  - just click 'Select a Scenario' on the left hand navigation. If there is something you would like to know more about that isn't there yet please email us at

When placing an order please include your telephone number. We do not pass these on to anyone and only use them to contact you specifically regarding the order should the need arise. If there is an urgent need to get hold of you to sort out something about your order, a telephone number ensures we can do this without any delay - particularly important where you wish to have your order sent using an expedited service. We will always telephone you to confirm delivery instructions to avoid attempted delivery when you are not going to be available to sign for your package. Alternatively an email address will help, but is not always as fast!

On the subject of emails, by including your email address we can ensure you receive our newsletter. This is not a sales pitch but a mix of up-to-date fishing news and reports, fly information and photos (please do keep sending us your photos - we love to see Selectaflies at work!) You can unsubscribe at any time if it's not for you. 

Products now available on the site include all sizes of Stroft ABR mono together with Grand Max Soft-Plus and Seaguar fluorocarbon. Stroft and Grand Max both topped their respective classes in the highly regarded Yellowstone Angler 'tippet shootout'. We also have some superb new patterns in our Pro Range (previously known as the Premier Range),  and all the 2014 Fulling Mill flies, including new salmon patterns from Ron Sutherland and the Celtic trout flies from George Barron.

We hope you will enjoy browsing the website. Don't forget:
  • The Selectafly Original Range continues to offer the same great value for money - an extensive range of tried and tested patterns.
  • The Selectafly Pro Range offers the very highest level of quality at realistic prices, with innovative new flies being added regularly. 
  • We can supply every product in the extensive Fulling Mill catalogue - fly boxes of all sizes, every one of their accessories, hooks and Halco lures etc as well as all their flies.

As always if there is a particular fly you need and you do not see it please call us. We offer a custom tying service, using UK based tyers and can almost certainly source the fly you require. Call us on 01753 883366 to discuss.

We welcome any comments you may have so please add a note to your order, telephone us on 01753 883366 or email us at!

Thanks to Matt Harris for the photo above. To see more of Matt's stunning fishing photographs go to

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