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Welcome to

** STOP PRESS ** August Bank Holiday - Please note Selectafly will be closed from Thursday midday, 27th August until Tuesday 1st September. We're going fishing! Please understand we will do everything we can to get your orders to you as soon as possible.

Selling fast, so grab yours before they are sold out, the Dancing Daddies Selection is perfect for this time of year. What could be better than watching a big old trout rise to your fly...perhaps the fact that this selection gives you 15 flies from Fulling Mill, Pro and Original Ranges, at the special price of £14.95, saving you £1.85 with FREE postage when ordered online.

Did you read about Martin's bass fly fishing tips in Trout Fisherman magazine? Take a look at the updated Bass Selection we've put together - the patterns that have worked well for us over the years - 10 patterns of Pro Range and Fulling Mill bankers for just £24.95 when bought as the Selection. Whether you're fishing calm water, over rocks or sand, these flies work! If trout are your target then don't forget the Super Sedges - offered to you at a saving against buying them individually so instead of £14.75 pay just £12.45 for 15 flies that will keep you catching throughout the summer months.

The Emergers Selection is still available, as seen (only partially - there are 15 patterns not 12 as shown in the magazine!) in the June edition of Trout Fisherman. Ideal for fishing at this time of year as the water warms, insect life abounds and fish are feeding in and at the surface. Flies from all three of our ranges would cost £15.05 bought individually but in the Selection they are on offer for just £12.45.

Deadly Dozen Buzzer Selections are still available for just £10. If adding essential buzzer patterns simply to your fly-box wasn't attractive enough, bought individually the twelve patterns would normally cost £12.30. All our magazine selections can be seen under Selections and Special Offers - on the left hand navigation - remember new ones are being added each month.

Available now via the website is the 2015 Fulling Mill catalogue. Over 100 pages illustrating their flies, fly tying materials and boxes, together with hooks and leaders etc.

New additions to the Pro Range - the long awaited new mullet patterns - Ghost Buster, Flexi Worm, Spectra Shrimp etc are selling fast and yet more stock will arrive next month! Occasionally where we sell out of a size/pattern don't hesitate to call or email us so that we can update you on when it is expected - it is proving hard to keep up with demand! Loads of new patterns just arrived - see them under Pro Range New Flies - innovative salmon patterns, new patterns for worldwide saltwater destinations and species, or something different to cast to reluctant trout! 

Our Select a Scenario pages are designed to give you destination information, fishing tips, tactics and techniques  - just click 'Select a Scenario' on the left hand navigation. If there is something you would like to know more about that isn't there yet please email us at

Postal charges held despite Royal Mail price increases in 2015. UK delivery of flies still FREE for orders of £10 or more. Products and boxes charged at Royal Mail's 'Small Parcel' rates. All International rates clearly shown.

When placing an order please include your telephone number. We do not pass these on to anyone and only use them to contact you specifically regarding the order should the need arise. If there is an urgent need to get hold of you to sort out something about your order, a telephone number ensures we can do this without any delay - particularly important where you wish to have your order sent using an expedited service. We will always telephone you to confirm delivery instructions to avoid attempted delivery when you are not going to be available to sign for your package. Alternatively an email address will help, but is not always as fast!

On the subject of emails, by including your email address we can ensure you receive our newsletter. This is not a sales pitch but a mix of up-to-date fishing news and reports, fly information and photos (please do keep sending us your photos - we love to see Selectaflies at work!) You can unsubscribe at any time if it's not for you. 

Products now available on the site include all sizes of Stroft ABR mono together with Grand Max Soft-Plus and Seaguar fluorocarbon. Stroft and Grand Max both topped their respective classes in the highly regarded Yellowstone Angler 'tippet shootout'. Both can be found under 'Other Products' on the left hand navigation.

We hope you will enjoy browsing the website. Don't forget:
  • The Selectafly Original Range continues to offer the same great value for money - an extensive range of tried and tested patterns.
  • The Selectafly Pro Range offers the very highest level of quality at realistic prices, with innovative new flies being added regularly. 
  • We can supply every product in the extensive Fulling Mill catalogue - fly boxes of all sizes, every one of their accessories, hooks and Halco lures etc as well as all their flies.

As always if there is a particular fly you need and you do not see it please call us. We offer a custom tying service, using UK based tyers and can almost certainly source the fly you require. Call us on 01753 883366 to discuss.

We welcome any comments you may have so please add a note to your order, telephone us on 01753 883366 or email us at!

Thanks to Matt Harris for the photo above. To see more of Matt's stunning fishing photographs go to

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