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Welcome to Selectafly!

The fish don't know which rod you're using or which waders you wear - they only see the fly, so make sure you're tying on the best. Put the speed and quality of our service to the test - and take delivery of some super new flies!

Now is the time to be fishing Daddies and Fry patterns - why not grab a money saving selection of Dancing Daddies and/or Frybashers - all top performers, proven in action! 

Wish we were here!!

Why buy from Selectafly?
We've got the flies you need! We know what's catching now and bring you hot, new patterns ahead of the rest!
* More than 4,000 patterns to choose from. That's the entire Fulling Mill collection and 3 unique ranges of our own
* If received by 3pm your order will normally ship same day
* FREE UK first class postage for online fly orders over £15 

Looking for inspiration? Take a look at Flies for the current Month.

Grab yourself a bargain! Find sizzling specials in our 'Bin Ends' section - tied to the same exacting standards as our own Pro Range, together with some huge savings on selected Fulling Mill patterns too. Trout, salmon and some salty selectaflies too!

Try too the Selectafly Barbless Range -  great flies at a good price. To give you more options, new patterns just added to the Range!

Ordering online is safe and easy. Add your choices to your basket and then proceed to Checkout with your payment processed securely by SagePay.  We ask for a telephone number ONLY so we can call you should there be any problem despatching your order immediately - it's so much quicker to speak with you rather than emailing. And please check the address details you provide, especially when paying with Paypal - we don't want your Selectaflies going awol! Providing your email address means you will receive a confirmation of your order and despatch information. We can also send you our newsletter. This is not a sales pitch but a mix of up-to-date fishing news, tips and reports, fly information and photos (please do keep sending us your photos - we love seeing Selectaflies in action!) You can unsubscribe at any time if it's not for you. 

All prices with full details of all postal rates, UK, European and Worldwide are available BEFORE you checkout, just look at our Shipping page.

For fishing tips, tactics and techniques plus destination information go to the 'Where To' and 'How To' pages. You'll find the section towards the top of the left hand navigation. If there is something you would like to know more about that isn't there yet please email us at

Products available include all sizes of Stroft ABR mono together with Grand Max Soft-Plus and Seaguar fluorocarbon. Stroft and Grand Max both topped their respective classes in the highly regarded Yellowstone Angler 'tippet shootout'. Both can be found under 'Other Products' on the left hand navigation. Fulling Mill's new Masterclass fluorocarbon is also available.

We welcome any comments you may have so please add a note to your order, telephone us on 01753 883366 or email us at!