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+44 (0) 1753 883366

Welcome to Selectafly

The fish don't know which rod you're using or which waders you wear - they only see the fly, so make sure you're tying on the best. Put the speed and quality of our service to the test - and take delivery of some super new flies!

Wish we were here!!

Why buy from Selectafly?
* More than 4,000 patterns to choose from! That's the entire Fulling Mill collection and 3 unique ranges of our own
* If received by 3pm your order will normally ship same day
* FREE UK first class postage for online fly orders over £15 
Stuck for Christmas presents? Christmas Gift Offers is the place to go - small, carefully selected festive selections of the best selling, best performing new patterns and a very limited number of 2018 Christmas Crackers!! And some special accessories too.

Looking for inspiration? Take a look at Flies for the current Month.

Gearing up for the Grayling season? Try our Selection - one dozen of the most consistently successful patterns to help you hook up with the Lady of the Stream. (And you save money too!)

Trying something new? If pike are your thing, grab our Pike Selection which saves you time and money! Or maybe head out to tempt a carp  on the fly!

Grab yourself a bargain! Find sizzling specials in our 'Bin Ends' section - tied to the same exacting standards as our own Pro Range, together with some huge savings on selected Fulling Mill patterns too. Trout, salmon and some salty selectaflies too!

Try too the Selectafly Barbless Range -  great flies at a good price. To give you more options, new patterns just added to the Range!

Ordering online is safe and easy. Add your choices to your basket and then proceed to Checkout with your payment processed securely by SagePay.  We ask for a telephone number ONLY so we can call you should there be any problem despatching your order immediately - it's so much quicker to speak with you rather than emailing. And please check the address details you provide, especially when paying with Paypal - we don't want your Selectaflies going awol! Providing your email address means you will receive a confirmation of your order and despatch information. We can also send you our newsletter. This is not a sales pitch but a mix of up-to-date fishing news, tips and reports, fly information and photos (please do keep sending us your photos - we love seeing Selectaflies in action!) You can unsubscribe at any time if it's not for you. 

All prices with full details of all postal rates, UK, European and Worldwide are available BEFORE you checkout, just look at our Shipping page.

For fishing tips, tactics and techniques plus destination information go to the 'Where To' and 'How To' pages. You'll find the section towards the top of the left hand navigation. If there is something you would like to know more about that isn't there yet please email us at

Products available include all sizes of Stroft ABR mono together with Grand Max Soft-Plus and Seaguar fluorocarbon. Stroft and Grand Max both topped their respective classes in the highly regarded Yellowstone Angler 'tippet shootout'. Both can be found under 'Other Products' on the left hand navigation. Fulling Mill's new Masterclass fluorocarbon is also available.
As always if there is a particular fly you need and you do not see it please call us. We offer a custom tying service, using top UK based tyers and can almost certainly source the fly you require. Call us on 01753 883366 to discuss.

We welcome any comments you may have so please add a note to your order, telephone us on 01753 883366 or email us at!