About Us


Selectafly was formed in 1980 - possibly the very first mail order fly seller in the UK. In 2012 Jessica and Martin Webster bought the business from the retiring founders. Selling three ranges of our own flies plus all the entire Fulling Mill range we now offer 3,500+ patterns covering almost all fly-fishers’ needs worldwide. All our flies are made by longstanding partners in Kenya and Sri Lanka, traditional ‘homes’ of fly tying.

               Martin                                                Jessica                           
                                                         (we're working on the fly rod!)


Why buy from Selectafly?

Our Ranges

And More... Accessories
Selectafly also offers you a choice of carefully chosen items that we have researched and selected because we feel they are the best and we use them ourselves! So if you want fluorocarbons - as well as Fulling Mill's World Class and Master Class we also stock Stroft, the world’s best monofilament*, or Seaguar Soft Plus fluorocarbon*, a wide choice of boxes and reliable tools we can supply!

 *Don’t just take our word for it - these tippet materials both came top of their respective classes in the prestigious and comprehensive Yellowstone Angler ‘tippet shootout’ reported in Fly Fisherman Magazine.