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About Us


Selectafly was formed in 1980 - possibly the very first mail order fly seller in the UK. In 2012 Jessica and Martin Webster bought the business from the retiring founders. Selling three ranges of our own flies plus all the entire Fulling Mill range we now offer 3,500+ patterns covering almost all fly-fishers’ needs worldwide. All our flies are made by longstanding partners in Kenya and Sri Lanka, traditional ‘homes’ of fly tying.

               Martin                                                Jessica                           
                                                         (we're working on the fly rod!)


Why buy from Selectafly?

  • Family owned and run – you receive personal attention and service.
  • We know our stuff when it comes to flies. Our top sellers are patterns we have developed ourselves and – as the sales demonstrate – they work!
  • Most orders are shipped same day by first class post, FREE for UK fly orders over £20. All postage options are available under Shipping.
  • Expert advice available. Martin has fished for more than 50 years, for England, been National Champion and Saltwater Champion and around the world from the Kola Peninsula to Tasmania.
  • Our monthly email newsletter is filled with news, tips and advice about which flies are working right now – its aim is to help you catch more fish!

Our Ranges

  • Original Range – is where Selectafly began. Great looking, durable flies tied with Veniard materials on Kamasan hooks – usually half the price of the same fly from Fulling Mill.
  • Pro Range – the very best hooks and materials combined perfectly to create superb flies. It’s here you’ll find many of our newest, most innovative patterns.
  • Barbless Range – top selling lures, wets, dries and nymphs – all on the correct specialist barbless hook for that pattern.
  • Fulling Mill – a name familiar to fly fishers all around the world. Huge range, great quality and lots of new patterns from top fly fishers.

And More... Accessories
Selectafly also offers you a choice of carefully chosen items that we have researched and selected because we feel they are the best and we use them ourselves! So if you want fluorocarbons - as well as Fulling Mill's World Class and Master Class we also stock Stroft, the world’s best monofilament*, or Seaguar Soft Plus fluorocarbon*, a wide choice of boxes and reliable tools we can supply!

 *Don’t just take our word for it - these tippet materials both came top of their respective classes in the prestigious and comprehensive Yellowstone Angler ‘tippet shootout’ reported in Fly Fisherman Magazine.


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